transform
Head of Product Marketing Go-To-Market Strategy
transform
Leading Role Product Marketing
Management and operationalization of a go-to-market strategy for a cloud-based tax processing solution at a subsidiary of the top 5 auditing and tax consulting firms in Germany.
Changes
Pre-Launch Processes
Produced Materials
Situation
- Top 5 auditing and tax consulting firms in Germany, > 10,000 employees worldwide
- Product marketing and go-to-market strategy for the launch of a cloud-based solution with automated and digitized processes at a subsidiary needed
- No established product marketing and processes in place
- The customer is faced with the challenge that users do not want to proactively switch to the new solution because they do not see the need to do so
Mandate
- Interim Product Marketing Lead
- Review of existing and establishment of new digital processes
- Development of a go-to-market strategy and operational implementation
- Development of a positioning and customer-centered benefit communication (B2B & B2C)
- Conception and creation of (digital) marketing materials
Achievements
- Re-organization of cooperation between product, marketing and sales
- Structure and build-up of Product Marketing
- Change management for the new customer journey process
- Introduction of customer centricity communication
- Digitization of previously manual processes
