Transform
Digital Level-Up for Fashion Retailer and eCommerce
Transform
CIO & Director Operations
Connecting brick-and-mortar retail and eCommerce through an omnichannel strategy and re-platforming the eCommerce solution for a European fashion retailer.
Operationalized via a dedicated Digital Transformation Office.
months to new strategy
employees for target organization
months to first test shop
Situation
- European fashion retailer, 10,000+ employees
- High competition and efficiency pressure
- Excellent eCommerce system, but not brand-wide or internationally usable
- 9 million rotating products in the catalog
- Separate physical and online retail within the company and systems
- Cross-channel commerce emerging (Korea, Japan, China)
- New competitive advantage via omnichannel retail needed
Mandate
- CIO role in the Transformation Office along with interim CMO and COO
- Development of an omnichannel strategy with leadership
- Re-platforming by state-of-the-art service providers
- Transition of the new platform into a new functional and IT organization with a “startup character”
- Selection and hiring of future leadership personnel
- Additional interim Director of Operations to stabilize processes and projects
Achievements
- Omnichannel capability of core processes
- Scalable new system (items, brands, countries)
- Modern organization, newly organized collaboration between functional areas and IT
